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In such a competitive, changing and uncertain environment, brands try to be objects of desire, seduction, mirrors in which we see our image projected . Having Buy email list this point, what elements make up a brand? Logo or logo . The term most commonly used by all and on many occasions in an erroneous way, since logo means word, with which this term strictly only refers to the Buy email list name and its typographical representation, to the text, without signs or images Buy email list the name. Isotype . The symbol that accompanies the brand name. Good brand Buy email list will ensure that the brand isotype is recognized by itself, without any accompanying text.

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